SoccerGOATS Brand identity and art direction for a football league

Client: SoccerGOATS

Project type: Brand identity, art direction, motion graphics

Role: Brand designer and art director

Scope: 3D logomark, 2D logotype, animated brand system, graphics for application, social media, and website

A football league named after the title every player is chasing

The 3D logomark for presence

The 2D logotype for everything that needed to reflect, repeat, or distort

Two states of the same mark

Most of the system is animated Static is the exception

One brand system, deployed in motion across app, social, and web

A brand built to behave the way sport actually behaves. Fast, loud, and never in one frame for long