Parallax
Digital-first winter campaign
Client:
Rohit Gandhi + Rahul Khanna
Scope:
A post-lockdown winter campaign for a luxury fashion brand, produced entirely remotely.
The collection name, Parallax, became the conceptual hook. A displacement effect turned static product photography into a cinematic 3D campaign. Built in 3DS Max and Blender, delivered across the brand's films, social, and website.
The project introduced 3D and VFX into the brand's content pipeline for the first time.
Role:
Creative Direction, 3D, VFX, Content Design
THE FLOW
"The Flow" was born out of a desire to see exactly how far I could push the boundary between traditional fashion photography and the limitless world of 3D graphics. The core concept was an exploration of water, not just as an element, but as a sentient, conscious being interacting with the human form. This project was a true exercise in end-to-end creative independence. Acting as producer, director, and artist, I navigated the challenges of a near-zero budget by self-sponsoring the entire production. I sourced the collection from a willing designer, cast the model, and assembled a passionate crew in-studio to bring this vision to life. The final result is a surreal, ethereal presentation of futuristic fashion that satiated my need to blend the tangible with the imagined. It remains one of my most proud achievements in creative resourcefulness.
Digital Renaissance
Client: Manish Arora
Role: 3D Content Lead
Results: Drove a 23% increase in social media engagement during the campaign window.
Scope: A 3D content program for Manish Arora's global Above The Line campaigns. The work introduced 3D animation and character design into the brand's content pipeline, reimagining iconic past collaborations (Game of Thrones, Candy Crush) through 3D and turning the brand's signature bags into animated characters for the Autumn/Winter Paris Fashion Week.
Client: Believe Studio
Scope: A 3D campaign for Believe Studio drawing on the geometry, density, and visual rhythm of busy city life and architecture. Urban motifs translated into a unified 3D language and rendered across the campaign's full rollout.
Role: 3D Design and Direction
Client: Soroo
Scope: A 3D launch advertisement for Soroo's new earphones. Built as a product reveal where the 3D environment supports rather than upstages the hero object.
Role: 3D Design and Animation